The GYST Way shares day-to-day stories of how GYST assistants brighten the lives of their clients through embodiment of our core values. We’ve created The GYST Way to highlight and celebrate these moments, plus we will feature interviews with clients and assistants sharing how they work together seamlessly, and profiles of our assistants and clients here too! 

We hope these stories bring a smile to your face, and inspire you to meet your very own GYST assistant today.

A note about confidentiality:
We have the great opportunity to work with the brightest and busiest people in NYC, and it is a privilege to serve as a primary support system for high profile entrepreneurs, movers, shakers and influencers across industries. As personal assistants, we are trusted with information and knowledge our clients’ share sparingly even with their closest associates. Earning and keeping that trust is our biggest point of pride, and respecting confidentiality and protecting our clients’ best interests are our utmost priorities. 

How can we share with you stories of our assistants’ in action with our clients then?! Don’t worry, every story on our blog is shared with permission and client names and identifying details have been altered. These posts will demonstrate not only how you can successfully work with a GYST assistant to find the freedom to focus on what matters most, but will also show how our assistants live into The GYST Way, the values we hold most dear, each and every day.


Practical advice on how to get it done.
For personal assistants, by personal assistants.