GYST is NYC’s most trusted personal assistant service, providing experienced, skilled and savvy personal assistants hourly. We make it possible for you to work with the best assistants available, plus we employ, insure and bond all of our assistants so you are safe and secure in your work together. Our purpose is to set you free to focus on what matters most. Live your life, let us do the rest.
  • September 2016

    GYST On Demand expands to serve new users via text message for virtual support and errands.

  • January 2016

    GYST introduces Pyggy Bank, a system making it possible for assistants to make purchases on a client’s behalf without using their credit card or petty cash.

  • December 2015

    UrbanDaddy features GYST in their exclusive holiday gift guide as the perfect gift for just about everyone.

  • September 2015

    GYST introduces on demand service with a small beta group.

  • October 2014

    GYST hires its tenth personal assistant.

  • February 2014

    GYST introduces GYSTification, our proprietary personal assistant training program.

  • August 2013

    Brooke Stone Lifestyle Management gets a makeover and becomes GYST! Our assistants rejoice for shorter email addresses.

  • June 2013

    Crains NY features BSLM as a hot new company making personal assistants available to everyone, not just the fancy and famous.

  • September 2011

    GYST embraces our mission: To set people free.

  • February 2011

    BSLM hires our first two assistants to work with clients.

  • December 2010

    Brooke founded Brooke Stone Lifestyle Management (BSLM) in NYC.


GYST assistants are expert, skilled and savvy individuals, each with at least 3 years of prior celebrity or C-suite level personal assistant experience. Our GYSTification training program, access to our shared resources, and ongoing support from our leadership team make GYST assistants the choice of busy individuals and professionals in New York City and beyond. Our team is comprised of vibrant, smart and energetic people from diverse backgrounds, and we can’t wait for you to meet them.




Brooke Stone, Founder and CEO

GYST is about setting people free. I started GYST in 2010 to provide exceptional and transformative personal support experiences from a team of expert, skilled and savvy personal assistants. It continues to be my privilege to work with clients across industries and our dynamic team of dedicated personal assistants each and every day. Whether we run your errands, organize your closet, manage your schedule or help with anything in between, we do it with joy so you can be free for the parts of your life that matter most.

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